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Radaz

Project Type

Visual Identity
Illustration
Naming
Motion
Presentation
User Interface
Social Media

Tools Used

Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe Dimension
ProCreate
Wacom
Adobe Premiere
Adobe XD
PowerPoint
Awarded by WOLDA as one of the best visual identities of 2023.
Radaz is a leader in drone-embedded remote sensing radar, featuring a compact and exclusive 3-band interferometric radar. Transforming a 100 kg piece of equipment into a 3 kg model, it penetrates soil and vegetation to provide precise measurements of inventory, soil moisture, and rock identification. Its sustainable, battery-powered technology enables efficient and eco-friendly mapping. Since 2017, Radaz has gained clients in Germany, the UAE, and England — turning the impossible into reality.

The name Radaz, replacing the 'R' with a 'Z', suggests that the product gives autonomy to the user, granting access to their radar data anytime, at low cost. The final characters connect to the alphabet, symbolizing that Radaz offers an 'A to Z' solution in remote sensing. The 'Z' also evokes speed, highlighting the system’s agility.

Radaz’s color palette represents innovation, autonomy, and customer focus — grounded in color psychology. The brand’s circular forms and technological shapes reflect this mindset, while the cyclical arc suggests constant movement. To emphasize uniqueness, a custom typeface was exclusively designed for Radaz.
Awarded by WOLDA as one of the best visual identities of 2023.
Photo of a building with the 'radaz' logo on the facade
Photo of a hand adjusting an oscilloscope, with a light blue digital overlay highlighting that Radaz’s color inspiration came from the glow of one of the oscilloscope’s buttonsPhoto of a hand working on a circuit board
Two overlapping business cards — one showing the front, one the back. The front displays contact info for Marketing Director Shaila Moreira, while the back features a blue background with the Radaz logoPhoto of a drone carrying radar equipmentVarious boards spread over a table showing Radaz’s concept visuals
Conceptual artwork of an Instagram post showing a Radaz executive receiving an awardNotebook cover with the Radaz logoPhoto of a design desk displaying drone schematics
Photo of a radar device

Project Type

Visual Identity
Illustration
Naming
Motion
Presentation
User Interface
Social Media

Tools Used

Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe Dimension
ProCreate
Wacom
Adobe Premiere
Adobe XD
PowerPoint
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